The majority of wine buyers are confused and lost in the wine aisles at their favorite stores. There are a myriad of wines and wine brands, as well as dozens of different varieties of wine on the shelves.
Naturally, wineries want buyers to select their preferred wine. They’ve conducted extensive studies into the factors that make buyers choose a specific wine. Labs play at least some connection in it, at a minimum, for 71 percent of US wine drinkers.
What’s the front
Yellow Tail and its vibrant Animal labeling were given the rank of #2.
Wine drinkers have said they don’t consider “has an animal on it” to be a desirable benefit for the label of a wine. However, 5 of the nine most popular wines of the year 2005 in the US included animal images on the labels. Wine drinkers in our poll considered the second most attractive label that had an animal the title an animal – Yellow Tail, with its vivid image depicting a wallaby.
Take your board, and let’s go to the beach and sip a glass of wine.
The label that received the highest score for its aesthetics is Twin Fin, with its attractive and vibrant picture depicting a vintage convertible adorned with surfing boards near the beach. Two of the top labels scored on the qualities wine drinkers are looking for attractive, distinctive, fashionable, imaginative, innovative, and vibrant.
To attract younger wine drinkers – the generation millennials, wineries have stepped up the fun, colorful, and imaginative design elements that are in their label designs. In an intergenerational study on the significance of aesthetics, the baby boomers and millennials considered a wine’s design higher than the Generation Xers. Most of the time, wine drinkers of all ages agreed on which wine labels looked the best. It’s not just the younger generation that is drawn to appealing and colorful tags.
Are you a female? Are you attracted by the Middle Sister wines developed with you in mind?
While generations can agree on the features that attract them, there are a few differences between female and male preferences. My research team had both genders rate the following characteristics of the wine label logo:
- It has an animal on it
- bold
- eye-catching
- Simple
- ornate
- Creative
- classic
- fascinating
- Bright and colorful
Women favored more imaginative, attractive, vibrant, and elegant wine labels compared to men. In the same way, women judged simple, less vibrant designs less beautiful as compared to men. Wineries have utilized this type of data to design specific wines aimed at women who drink. These are Middle Sister, Cupcake, Girls Night Out, and Mommy Juice.
What’s in the back?
What is the significance of the information printed on the label on the back of wine bottles to the consumer? About half of the wine drinkers who were surveyed, 49%, stated that the information on the back label was, at a minimum, crucial to their buying decision. Additionally, 55% of respondents reported that they had read a wine label on the back of a bottle at a minimum. What’s the most sought-after type of information to put on the title?
Wineries have asked their customers to choose:
- descriptions of aromas and flavors
- Interesting facts about the winery
- Explanations of the food-related pairings
- History of the winery’s past
- an account of the wine
- Growing regions are characterized by
- Climate of the winery
- Winery Website
- A story about the winemaker
- the location of the winery
- Humorous information
- Techniques for making wine
- The soil in the vineyard
- Romantic story
The consumers said they believe that the description of the flavors and flavors that the wine has on its label was the single most crucial information. They need to know what to expect from a wine. It’s more valuable for consumers than any information on the winery or food pairings, as well as the information about the history of the winery or the history of wine.
To take it one level further, we made customers evaluate four distinct back-label concepts that could be used to promote new wines. The four categories they considered that could be used for the label back included aromas and flavors of wine, award-winning wines, the region’s climate, and a romantic tale concerning the establishment. Like before, it was the aroma and flavor description that the consumers felt likely to increase their chances to buy the wine. Information about climate and awards could boost purchases. The romance story didn’t bring about more interest in buying.
The wine industry has changed in the last decade from a drink that was only served with food to one that has become an alcoholic drink that can be enjoyed at any time, such as dining, socializing, and relaxing, as well as celebrating. In the past, when wine was just meant to be a complement to food, the labels were often dull and evocative. Now, their upgraded designs, as well as romance stories, are a reflection of these modern ways of using wine.
