The ‘Taste the Wonders of Australia” gala dinner will take place in Ho Chi Minh City, Vietnam, on September 20, 2023. This event will feature some of Australia’s best premium wines, along with the finest dairy products, fruits, vegetables, nuts, and meats.
Wine Australia and the Australian Food and Wine Collaboration Group are continuing to push for increased export opportunities for Australian producers.
The Austrade Roadshow in Ho Chi Minh City earlier that day provided Australian businesses with the opportunity to explore opportunities to increase their trade to Vietnam.
Vietnam is one of the fastest-growing markets for Australian agricultural products. In 2022-2023, the country will import a record amount of $5.2 billion worth of farm products, compared to $3.4 billion last year.
About 200 industry leaders, government representatives, and importers of food, as well as distributors, will attend the gala dinner. They will enjoy a menu that showcases Australia’s best fresh produce.
This dinner will give Vietnamese customers a chance to taste Australia’s premium wines, along with fresh fruits, vegetables, nuts, seafood, dairy, and meat. The dinner will help buyers understand Australia’s ability to offer the Vietnamese market greater variety, longer seasons of availability, and more consumer choices.
Wine Australia’s participation in the ‘Taste the Wonders of Australia’ gala is part of the ongoing Team Australia initiative to increase export opportunities for Australian wine producers. Wine Australia has joined forces with Meat & Livestock Australia (MLA), Hort Innovation, Seafood Industry Australia (SIA) and Dairy Australia.
The partnership leverages each organization’s strengths, expertise, and contacts to engage with overseas markets.
The Australian Food and Wine Collaboration Group has targeted Vietnam as the third most promising export market after Thailand and South Korea. Indonesia will follow in 2023-24. The four countries all increased their agricultural imports by more than $1 Billion each last year.
A grant of $500,000.00 from the Agriculture Trade and Market Access Cooperation is supporting this partnership. The partnership will continue with an additional donation of $600,000. This was announced earlier in the year. Target markets, including Taiwan, are slated for the following two years.
Acknowledgments
The Australian Food and Wine Trade collaboration was formed to promote high-quality Australian foods and beverages in key international markets. Dairy Australia is one of the members, and Hort Innovation is another. Meat & Livestock Australia (M&LA), Wine Australia, and Seafood Industry Australia are also funding partners.
